Industries across the globe are shifting their efforts to target the new power buyer: Millennials. Now making up the largest population with spending power, this unique group of consumers (those born between 1981-1996) know what they want and aren’t afraid to ask for it.
In food service, these outspoken demands are shaping how food is served, delivered and even prepared.
Here’s a closer look at the ways millennials are shaping the future of restaurants as we know them.
Eating out More
Unlike generations of the past, millennials don’t see eating out as some luxury commodity. Instead, they are seeking to dine out at a full service restaurant to gain experiences and extend their social calendar. In addition, while cooking home meals is valuable, most don’t have time for shopping and preparing meals every day.
This is a great thing for the foodservice market as it adds to the opportunities to offer more meal options (for both quick service and full-service restaurants). Consider adding fun twists (like trivia or “theme” nights) for standout dining experiences millennials desire.
With an obesity epidemic plaguing much of the nation, new roads are being paved to ensure wholesome quality and flavorful foods are being eaten. Diners are requesting locally sourced and organic foods and they’re asking for meals that are based on a particular style diet (think Keto or Vegan) so they can stick with a certain way of eating while still having the convenience and choice to eat out.
Updating menus to meet these new requests or modifying popular dishes to serve this market of diners is a great way to grab more market share.
In addition to shaping how and what they are eating, consumers are looking for the fastest and easiest way to pay for their meals. This is a generation that’s grown up for most of their lives using technology and mobile phones so keeping their banking and financial data stored in their devices is becoming a norm.
Updating the POS system at your restaurant is critical. In addition to accepting more forms of payment and doing it securely, most of these systems include additional features and applications that offer actionable insights and can further improve and grow operations.
Turnkey knows payments inside and out. If you’re looking to upgrade your restaurant to meet the needs of today’s power buyers we can help you choose a POS solution that best meets your needs. Whatever you need, our team will help you ﬁnd the right solution. Fill out the form below and we’ll be in touch soon!